case study 01 · tiktok analytics platform
Viralz
Analyse your TikTok performance like a pro.
- Role
- Founder and developer
- Platform
- iOS app and web
- Stack
- React, TypeScript, Stripe, Google OAuth, AI
01
The idea
Viralz helps TikTok creators understand why some videos take off and others don't. It pulls performance data into one place and uses AI to turn it into clear insights and next steps. I designed, built, launched, and now run it. It started in 2024 as a TikTok idea generator, a web tool that used AI to suggest hooks, hashtags, and video ideas, and grew into the analytics app it is today.
02
What I built
- 01
The mobile app and marketing site, from first design to App Store release.
- 02
AI-driven insights that summarise performance and suggest improvements.
- 03
Subscription billing with Stripe, including plans and payment flows.
- 04
Google OAuth sign-in so creators can get started in a couple of taps.
03
Key decisions
Insight over raw numbers
Creators already see view counts. The value is explaining what drove them, so the product leads with plain-language insights and keeps the charts as supporting detail.
Quick to start, simple to pay
Google OAuth gets creators in without a new password, and Stripe handles subscriptions, so the path from download to paying user stays short.
04
The result
Launched on the App Store and growing, with Google Play on the way.
Reached around £1,000 in monthly revenue.
Owned every stage: product, design, engineering, billing, and release.
